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Projects of the Midland Trail

Midland Trail Video

We are continuing to work on several projects as part of our goal of providing you with an outstanding visitor experience. We have developed a new web site, a video that tells our history, and published three previous guides. Using major publications to reach the mid-Atlantic region, our marketing and distribution program enables us to have the top requested guide at West Virginia Welcome Centers, 1200+ individual guide requests monthly, plus bulk requests, and guides distributed in all 50 states and several foreign countries.

Our 57-minute broadcast quality video, which has been shown on WV Public Television and the Travel Channel, covers the history and sites along the 119-mile Midland Trail National Scenic Byway from Charleston to White Sulphur Springs. It is available for purchase at $19.99. In 2008, we will release an updated video to include the entire 180 miles.

New Interpretation Venues

We will establish new venues to promote and interpret our rich history
and share it with both residents and visitors at strategic points along
the Byway, including the South Charleston Adena Mound/Midland Trail
interpretive Center.


Midland Trail Web Site







Lewisburg Pocket Park







Ansted Rails-to-Trails

Midland Trail
Web Site


We will update our Web site to
be more traveler-friendly,
offering better trip planning
features, and to be more
mediafriendly with downloadable
pictures and story ideas.

Awareness Events

We will expand events that raise
awareness and bring cutomers
to our partners' doors. For
example, MTSHA's 15th
Anniversary Celebration brought
together over 300 supporters to
celebrate Midland Trail; and the
MTSHA and Harley Davidson of
WV Poker Run increased
awareness of Route 60 with this
market segment.

Creating Traveler
Amenities

Providing guidance to towns and
sites along the Trail seeking to
develop tourist attractions is a
major function of MTSHA.
National Scenic Byway (NSB)
program has funed
improvements to Virginia's
Chapel (page 47), The Meadow
River Campground (page 65),
the Booker T. Washington
Institute at Malden (page 43),
and Ansted (page 57). Ansted-
Hawks Nest Trail was funded by
NSB and WV DOH TEA-21
(page 55).

A Pictorial History

Across the next three years,
visitors will be enjoying Midland
Trail Murals Public Art Project.
We are commissioning 30
pieces of original art to depict
25 centuries of our history to
create the roadside mural
exibits across the entire byway
and Midland Trail - A Pictorial
History booklet to educate
students and visitors. When
completed, be sure to travel the
entire byway and see all our
great works of art!

Midland Trail
Anniversary
Celebrations


We are preparing for our 220th
anniversary of Midland Trail's
completion to Cedar Grove
(1790-2010) and MTSHA's
20th anniversay in 2009.

In Touch with History

In Touch with History Interpretive
Exhibits will present 25
centuries of Midland Trail history
from 500 B.C. to the present
day in a fun, engaging, and
informative format for all ages,
by utilizing interactive touchscreen
technology. These interpretive
exhibits will be placed at
partnering visitor centers or
attractions across the 180-mile
byway.


Pictorial History Sample Mural-
Booker T. Washington






Young George Washington
Surveys Along Midland Trail






In Touch with History Program




                    


New Blue Markers


Watch for the new blue byway mile
markers (left) that point the way along
the Trail from the Ohio/Kentucky
border at Kenova to the Virginia
border. The guide corresponds your
travel with these markers. For each of
the 40+ towns, villages and cities
along the Trail, we offer an editorial
mix of historical information and
today's attractions. The Trail has
three distinct areas, each with its
own culture and unique offerings,
as you will learn on page 6.

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(c) Copyright 2008 Midland Trail Scenic Highway Association     237 Capitol Street   Charleston, WV 25301     ph:(304)343-6001     fx:(304)344-2210