For more information about the
Midland Trail Scenic Byway, call us at
 

1.866.Route60

 
 
 
 
 
WV Tourism
 

Association Meetings & Events


Our Association
Formed in 1988 as a volunteer non-profit heritage preservation and economic development organization, the Midland Trail Scenic Highway Association is dedicated to enhancement of the Trail for those who work, live, and visit here, now and for the future. Small towns, villages, and businesses and those interested preserving history and the natural beauty along old US Route 60 comprise our 150+ members.

Our Projects
In June 2000, in a Congressional ceremony in Washington, DC, the 119-mile section of the Trail from the State Capitol to the Virginia border near White Sulphur Springs was designated as a National Scenic Byway. In 2001 the remaining West Virginia section of US Route 60 from Charleston to the Ohio and Kentucky borders near Huntington and Kenova was designated as a State Scenic Byway. This past year we established a professional office in downtown Charleston and hired our first Director. The Association provides guidance to towns and sites along the Trail seeking to develop tourist attractions. The Hawk’s Nest Ansted Trail; Virginia’s Chapel; The Meadow River Campground, and the Booker T. Washington Institute at Malden are examples of this. As we move forward our Trail-wide projects include: developing and implementing our marketing plan to promote tourism and economic development along the Trail; developing a Trail-wide Signage Plan; upgrading our website as a strong communication tool for members, partners and tourists; and revising our Corridor Management Plan, the 20-year plan for developing the Trail.
 

Ansted Trail Virginia's Chapel Cycling WV
Ansted Trail Virginia's Chapel North Entrance, The Greenbrier Cycling, WV